Telecom stores must evolve from places to buy phones to “theaters of the future” where customers can experience and get excited about new products and services. But many telecoms have never thought about themselves as retailers.

To thrive in this hyper-competitive market, telecoms must invest in retail technology to transform their stores to:

• Deliver a localized retail experience
• Accelerate the launch of new products and services
• Enable associates to maximize their time with customers